Taking to the saddle and joining the fight for freedom

CEO Gordon Miller set himself the ambitious task of pedalling through 10 cities in 10 days as part of his ‘Ride for Freedom’, during which he stopped off in Manchester to visit the Hope for Justice Freedom Wall and meet members of our team.

Gordon is using the gruelling ride to raise awareness and to support the rehabilitation of the survivors of modern slavery.

The idea and training for the 800km cycle has been 10 months in the making, with the overall aim to raise money for anti-slavery charities like Hope for Justice supporting survivors of modern slavery.

Gordon and members of staff at Hope for Justice were interviewed by a local Manchester TV news channel to discuss the ride:

Gordon, who is CEO of London-based communications firm Sustain Worldwide, will be joined by several others for the final stage of the challenge, which concludes on October 18, coinciding with Anti-Slavery Day.

He said at the beginning of his challenge: “From what began as an idea in my head, while on a ride on a cold day last December, my motivation has been kept high throughout the months of training by the support and encouragement of many others. I’ve cycled a few thousand kilometres during training and I can’t wait to start the ride to raise more awareness and funds to support survivors of modern slavery.”

Much of the route has been along the National Cycle Network. As part of the journey, the participants have been calling in at the offices of companies and charities, and campuses of universities, who are working to understand, manage and end modern slavery.

The cycle will conclude at Victoria Tower Gardens, a park beside the Houses of Parliament, which has the Buxton Memorial at its centre, poignant because the monument celebrates the abolition of slavery.

The JustGiving page for the cycle has already raised more than £1,400 for the two causes.

To donate, visit www.justgiving.com/fundraising/rideforfreedom. To find out more about the ride, visit rideforfreedom2019.org.uk.